Abu Hadi: Branding

Abu Hadi, a new shawarma restaurant, engaged us to create its complete visual identity. From the logo and color scheme to typography, patterns, decor, appliances, and menu design, we developed a cohesive and appealing brand image. Our comprehensive approach ensured that every element of Abu Hadi’s visual identity reflected its authentic Middle Eastern roots while appealing to a modern audience.

Challenge

One of the main challenges was creating a unique and recognizable brand identity for Abu Hadi in a highly competitive market. We needed to balance traditional Middle Eastern aesthetics with contemporary design elements to attract a diverse customer base. Additionally, ensuring consistency across various branding materials, from in-store decor to digital platforms, required meticulous planning and execution. Another challenge was designing functional yet visually appealing appliances and decor that would enhance the customer experience.

Solution

To overcome these challenges, we started with in-depth research into the shawarma market and Middle Eastern culinary traditions. Our design team crafted a distinctive logo and selected a vibrant color palette that represented the rich flavors and culture of the region. We chose typography that was both modern and legible, while still reflecting the traditional roots of the cuisine. Patterns and decorative elements were inspired by Middle Eastern art, adding authenticity and charm to the brand.

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Abu Hadi