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Aerogo: Branding

Aerogo, an emerging travel agency, tasked us with creating their complete visual identity. Our objective was to develop a cohesive brand image that would attract and inspire travelers. This included designing the logo, selecting the color palette, choosing typography, creating patterns, and designing the interior decor and digital assets. Our holistic approach ensured that every element of Aerogo’s visual identity conveyed the excitement and adventure of travel.
  • Client: Aerogo
  • Services: Branding
  • Year: 2024
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Challenge

The primary challenge was establishing a distinctive and appealing brand identity in a saturated travel market. We needed to capture the essence of exploration and adventure while maintaining a professional and trustworthy image. Ensuring consistency across all branding materials, from the physical office decor to online platforms, was crucial. Additionally, we had to create designs that would appeal to a broad demographic, from young backpackers to luxury travelers.

Solution

To address these challenges, we began with thorough market research to understand the target audience and identify key trends in the travel industry. Our design team created a dynamic logo that symbolizes the spirit of adventure and discovery. We chose a vibrant color scheme that evokes a sense of wanderlust and excitement, complemented by modern, clean typography that enhances readability and professionalism. Inspired by global landmarks and cultural motifs, our patterns and decorative elements add a touch of authenticity and appeal to the brand. For the office decor, we collaborated with interior designers to create an inviting and inspiring space that encourages clients to dream about their next journey. The digital assets, including website and social media designs, were crafted to provide a seamless and engaging user experience.
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Aerogo